#5 Dare & Autocorrect

Lion’s Dare Iced Coffee has launched the next part of the campaign with paid search ads targeting people misspelling common words when using Google. The top 300 most misspelled words are linked to ads for Dare and its online Dare Arcade game. (mUmBRELLA, 2014)

In the image below you can see when a users type a word like “accomodate”, an ad from Dare appears at the top of the search results saying “Accomodate? Oops – Head All Over the Place?”

AJF Partnership is behind the idea with the execution done by Google and Starcom Mediavest.

References:

mUmBRELLA, (2013). Dare Iced Coffee plays autocorrect - mUmBRELLA. [online] Available at: http://mumbrella.com.au/dare-iced-coffee-plays-autocorrect-159086 [Accessed 4 Oct. 2014].